Nick Jonas with his Dexcom CGM.
Dexcom revealed Nick Jonas as their newest Global Warrior during America’s recent Super Bowl event. A multi-platinum recording artist, actor and philanthropist, Jonas was diagnosed with Type 1 diabetes at the age of 13 and has since been an advocate for the diabetes community. To launch this new partnership, Dexcom undertook its first-ever Super Bowl commercial on DexcomGameDay.com, which calls for better care for people with diabetes who are still painfully pricking their fingers to measure their glucose levels. While the Super Bowl offers an enormous stage to launch this important conversation, Dexcom and Nick Jonas will be teaming up with leading diabetes charities in the coming weeks to continue the discussion about better awareness, education and access for diabetes management technology. Dexcom is also gave some Jonas fans the opportunity to ‘watch’ the game with Jonas through an interactive augmented reality experience, where they could have him in their living rooms with them for the duration of the game.
“Too many people with diabetes suffer through painful, antiquated fingerpricks because they don’t know a better way exists,” said Jonas. “I truly believe people with diabetes deserve the absolute best care, and that’s really the spirit of my first Super Bowl commercial. It means so much to me to bring this message of awareness and the need for improved CGM access to as many people with diabetes as possible.”
While the Super Bowl offers an enormous stage to launch this important conversation, Dexcom and Nick Jonas will be teaming up with leading diabetes organisations in the coming weeks to continue the discussion about better awareness, education and access for diabetes management technology. Organizations involved in this effort will include Beyond Type 1 (co-founded by Jonas), as well as Children with Diabetes, College Diabetes Network, JDRF International and Taking Control of Your Diabetes.
