Scotland agrees that the current levels of children’s exposure to junk food advertising is unacceptable, with a survey conducted in June 2019 from Obesity Action Scotland indicating strong support among Scottish adults for a 9pm watershed to be applied to TV, online and outdoor adverts.
The polling found the following:
74% of respondents would support a ban on junk food adverts being shown on TV before 9pm
- 69% of respondents support a ban on junk food adverts shown online before 9pm
- 66% of respondents support a ban on junk food adverts shown outside of the home before 9pm
- 66% of respondents agree that children seeing adverts for junk food contributes to childhood obesity
- 67% of respondents agree that seeing fewer adverts for junk food would help children have a healthier diet.
Obesity Action Scotland wants to see a 9pm watershed on junk food adverts implemented across all media devices and channels to protect children from the harmful effects of marketing of foods high in fat, sugar and salt.