As reported by Karen Hoggan Business reporter for the BBC (www.bbc.co.uk/kelloggs), breakfast cereal brand Kellogg’s will be put ‘traffic light’ labelling on most of its packs sold in the UK, having previously refused to do so. The UK government’s voluntary scheme, introduced in 2013, indicates how much salt, sugar or fat foods contain. Kellogg’s said it had made the change after having ‘listened’ to consumers, government and retailers.
The traffic light system labels foods green, amber or red, to help consumers easily identify products that have low, medium or high levels of salt, fat and sugar. Kellogg’s new labelling will start to appear on brands including Coco Pops, Crunchy Nut, Corn Flakes, Rice Krispies, Frosties and Special K from January 2019. The rollout will be complete by early 2020.
Many supermarkets have voluntarily adopted the traffic light system for their own brands, while rival cereal maker Nestle introduced the ‘traffic light’ scheme on its cereal brands including Shreddies and Cheerios in 2017. Weetabix has used it since 2016.
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