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Clearer food labelling influences spend says Diabetes UK

Six-in-ten people would be more likely to buy food from an eating establishment that provided traffic light labelling on menus and packaging, a poll from Diabetes UK has revealed. The survey of 2,121 UK adults, carried out by ComRes showed that the majority of the UK public’s spending habits eating outside the home might be positively influenced by how easily they understand what is in the food and drink they’re buying. The majority said they were more likely to buy from an eating establishment where calorie labelling on food menus/ packaging was available. The findings come from Diabetes UK’s Food Upfront campaign, which is calling on the Government to commit to introducing mandatory front-of-pack traffic light labelling to all pre-packaged food and drinks, and urge medium-to-large food establishments to provide customers with calorie information on their menus with additional nutritional information, such as carbohydrate content, available online or when asked in store.

The findings shed light on how the availability of clear labelling on food and drink could considerably influence the spending habits of the British public. The poll also revealed that almost seven-in-ten (69%) of respondents said they would be more likely to buy food from an establishment that offered price promotions on healthy food options, while 57% said they’d be more likely to buy food, if the establishment offered a ‘reduced calorie’ range.

Diabetes UK believes clearer food labelling – both in shops and in out-of-home settings – will help the public make healthier choices at home and while eating out, and in turn help to stem the rising tide of Type 2 diabetes diagnoses.

Find out more about the Food Upfront campaign by clicking HERE.

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