Fools & Queens make sensational puddings yet use no sugar. They are low-sugar, gluten-free (occasionally dairy-free) puddings. They are all handmade in in Brixton, using fresh, locally sourced ingredients as well as xylitol, a natural sweetener sourced from Finnish birch trees which is fructose free, has a low GI, and is only 40% of the calories of table sugar. They puddings are ones people will recognise, more posset and panna cotta than red bean and courgette brownie. Co-founders Aly Johnson and Matt Heath met whilst serving as officers in The Royal Air Force and Household Cavalry respectively and started out at London Farmers’ Markets and are now on the shelves at Fortnum & Mason. To date the company has sold more than 1.5 tonnes of puddings. They say they want to move people away from the old-school ‘low-fat’ mindset, as low-fat often means high sugar. Lemon Posset 14g carbs per 110g pot; Strawberries and Cream 10g carbs per 110g pot.
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