Kaleido_1The Kaleido insulin pump from ViCentra was awarded Bronze in the category ‘Best visual identity from the healthcare and pharmaceutical sector’ at the annual Transform Awards Europe. Established in 2009, the awards recognise excellence in brand development, rebranding and the journeys that brands make. Now covering Europe, Asia-Pacific, the Middle East and North America, they have evolved into a celebration of the indispensable talent that exists within the branding sphere. Judged this year by a panel of leading industry experts, the awards recognised Kaleido for its outstanding creative ability, strategic thought and development of a captivating brand that aims to help people with diabetes live life on their own terms.
Amy Oakes, Head of Creative Engagement at ViCentra commented, “We’ve worked hard to create a brand that works for people who live with Type 1 diabetes – listening to and collaborating with them to shake things up in the diabetes industry. Kaleido is about far more than stunning visuals, it’s about how we make people feel, allowing those who use Kaleido to take control and make the choices that are right for them, bringing personality to a therapy that has previously been overcomplicated, time-consuming and uninspiring.”
London-based design agency Nalla worked with the ViCentra team to create Kaleido’s strategic brand positioning, naming and visual identities. Jonny Davidson, Senior Designer at Nalla, added, “It’s so refreshing to work on a truly innovative product and forward-thinking company. They shared our passion for challenging the status quo.”
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