The great British after-dinner cheeseboard is in danger of becoming a thing of the past, according to a new study from British savoury snack-maker Jacob’s. Its report revealed that two thirds of the UK (65%) prepares a cheese board just once a year or less, and one in ten (9%) rarely keep more than one type of cheese in the fridge at a time. The report found that Londoners are four times as likely to know about obscure British varieties such as Ticklemore, and those from the South West are 49% more likely than average to spot a Stinking Bishop with ease. In response to the findings, Jacob’s is celebrating the 130th anniversary of its iconic, Jacob’s Cream Cracker by creating an epic 40m cheeseboard – the longest ever cheeseboard – set to inspire a new generation with the simple joys of perfectly paired cheese and crackers (pictured). Stretching the length of Tower Bridge Walkway in London, the Jacob’s Longest Ever Cheeseboard grand feast featured a range of specially developed cheese and cracker pairings.
Top 10 Most-Recognised British Cheeses (well, 11)…
- Red Leicester
- Double Gloucester
- Stinking Bishop
- Cornish Brie
- Cornish Yarg
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