Summer of love (or hate?) with Marmite

Marmite-Summer-of-Love-jars1-e1437132994670With its iconic adverts that reflect the ‘love it or hate it’ view that Marmite is held in, this summer the brand is spreading the love with a limited edition summer spread. Taking design inspiration from Woodstock and the ‘Summer of Love’ in 1967, Marmite’s new limited edition jars are spreading peace, love and hippy vibes throughout the summer. This limited edition variant is a delicately flavoured adaptation of the much-loved recipe, made with 100% lager yeast for a slightly lighter taste. Die-hard Marmite fans should also keep their eyes peeled for a collector’s edition of ‘Summer of Hate’ jars. Only ninety-four jars (one for each day of the British summertime) have been created and will be distributed across the UK for a lucky few to find.

In the 19th century Justus Von Liebig found that brewer’s yeast could be concentrated and bottled and eaten. The image on the jar shows a Marmite, the French term for a large covered earthenware or metal cooking pot. Originally British Marmite was supplied in earthenware pots but since the 1920s its been sold in the bulbous glass jars we are familiar with today.

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