Leading T1 diabetes charity JDRF (Juvenile Diabetes Research Foundation) has had a facelift, with a new-look logo, which it revealed a few weeks ago. For more than 40 years, JDRF has been a leader in the search for an end to type 1 diabetes, through both research funding and advocacy. During that time, the worldwide charity has always talked about a cure as a singular destination: a return to normal physiology. However, a cure is not just a destination but also a journey along a path.
As the charity puts it, ‘Part of the mission must be to help those living with type 1 today to live healthier, easier, and safer lives until we arrive at the end of that path. The word ‘juvenile’ is no longer descriptive of the disease or those burdened with it. JDRF market research tells us that, today, 85% of those in the U.S with type 1 diabetes are adults. We must communicate that JDRF is an organization for all ages, and all stages of this disease.”
The JDRF identity was created with these key considerations in mind. “The formal name ‘Juvenile Diabetes Research Foundation’ has been dropped from its identity and is now known simply as JDRF. This better reflects our commitment to work for all people who live with type 1 diabetes.”
An essential graphic element in the logo design is the inclusion of the “T1D” symbol. Intentionally subordinate to the JDRF name, the symbol reinforces our focus on type 1 diabetes, and moves toward establishing T1D as identifiable shorthand for this disease.
Another unique and recognizable element is the arrow-like ‘momentum lines’ that frame the JDRF name on top and bottom. These help to communicate the energy and urgency with which the mission is being pursued. It is also reflective of both the progress that the charity has made and the accelerated progress it aims for.
The logo works in conjunction with the brand tagline to succinctly communicate that JDRF is the leader of the type 1 diabetes community, improving lives and curing type 1 diabetes.
You can follow JDRF on Facebook and Twitter.