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Jan 2011 newsletter KIT: Help with cholesterol

Having high cholesterol affects your heart and blood vessels and increases your risk of developing cardiovascular disease (CVD), which is the UK’s biggest killer.

A new product called help: cholesterol uses the power of nature and science to tackle the problem of cholesterol, bridging the gap between nutrition and pharmaceutical drugs by incorporating natural ingredients with clinically proven health benefits. It contains 100% natural ingredients including barley beta glucan – extracted from barley by using advanced scientific methods – and has been proven to deliver results after a minimum period of six weeks. Beta glucan is the soluble fibre naturally found in the cell wall of cereal grains. It is present in barley, but to activate the cholesterol lowering effect, a person needs to consume at least 3g of barley beta glucan daily. An effective way to get the necessary daily intake of barley beta glucan is to take a sachet of help: cholesterol twice a day. All health claims are supported by clinical studies.

Presently, anyone judged to have a one in five or greater risk of developing cardiovascular disease over 10 years is advised by the NHS to take a statin. help: cholesterol may offer an effective alternative to statins and is ideal for people who are looking for a more natural and holistic solution to their cholesterol problem.

help: cholesterol is free from artificial colours, flavours and preservatives and is suitable for vegetarian and diabetics and anyone following a calorie controlled diet. It is available from Asda, Boots, Waitrose and Holland & Barrett.

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